Choosing the right agent to represent your LA home sale is more important than ever, especially since for-sale-by-owner transactions are at a record low. Before you sign a listing agreement, dig deeper—don’t just look at the basics. Ask about the agent’s recent sales in your neighborhood, their approach to pricing your property, how they plan to market your home, and what kind of day-to-day management and negotiation tactics they bring to the table. As someone who’s committed to being a full-time, proactive advocate for my clients, I believe these questions reveal whether you’re working with a seasoned expert or a part-timer. You deserve an agent who can anticipate and navigate challenges—someone who’ll give your sale the attention it deserves.
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